Creating magnetic content for your marketing initiatives needs substantial amount of time, money and resources. In case you don’t have any in-house copywriter to create content that translates into sales and meets your marketing goals, you can hire content writing companies in Delhi who provide high quality freelance content writers on contractual or project basis. Alternatively, you may find these tips useful.
1. Understand customer needs
For your marketing content to be really useful to your prospects, you must think from their perspective and then deliver messages that will help them make informed decisions about your products and services. To understand what resonates with your audience, analyse search engine data, study social media interactions and decipher the clues that your web analytics data is providing. You must all talk to your customers directly and understand what they want.
2. Create content to match customer needs
Once you understand your customers’ needs, you can focus on mapping your content to match those needs. For instance, if you run a weed killing company, you might like to initiate conversation with prospective leads by writing articles on lawn care or even invite home owners to share pictures of troublesome weeds.
3. Market your marketing content
Showcase your content where your buyers might find it. Once the freelance copywriting company or in-house copywriter has created the content you must promote it on yourwebsite or blog, or share in on social media sites such as Twitter, Facebook, and LinkedIn etc. You may even include it in your newsletter or share links in your email marketing campaigns. In other words, plant your content and then nurture it so that it takes root and spreads its branches far and wide.
4. Adapt to changing technologies
Clichéd as it may sound, the only constant is change. At a time when technological advances are just a speed of thought, it is important to adapt to new practices. Films gave way to digital images and cassettes were replaced with digital audio formats. People change, technologies change and so in order to keep in step, your content also has to change.
5. Develop metrics to measure your initiative
To ensure your content is meeting goals, you must measure its effectiveness. You can measure the success of your content against the following three metrics:
- Consumption metrics: You will want to know how many times your blog was visited or your mobile app was downloaded. But keep in mind that instead of just focussing on eyeballs, you must also analyse visitor behaviour.
- Sharing metrics: Know the level of support your content is generating and how often it is being shared, especially on the big three – Facebook, LinkedIn and Twitter.
- Lead generation metrics: This will let you know if someone is reviewing your content or considering a purchase.
Follow these 5 tips and you will be on your way to dynamic, valuable and magnetic content. In any online media, content performs the job of a sales person. Your content should answer any query that your customer may have. Besides, it should be exciting, informative and engaging enough to prompt the readers to perform the required call-to-action. It is therefore important to invest in high quality content. You can either hire an in-house copywriter or hire the services of a content writing company in Delhi to create content for your marketing requirements. There are several content writing companies that provide freelance copywriting services at hourly, retainer basis or project-requirement basis.