Choosing a copywriting service is about choosing a provider that delivers value but doesn’t break your piggybank. You want a service that engages your audience, strengthens your brand, and grows your business. Copywriting is as much a skill as it is an art form.
More and more companies are now turning to India to find high quality copywriting services that deliver value without costing the moon. The market is flooded with copywriting companies in India – how to ensure you choose genuine copywriting services?
Communication skills
Choosing the best copywriting services to hire revolves around communication. During your initial contact with the copywriting company in India, you will likely provide some basic information about your needs. Once you receive a response, open one-to-one communication with the copywriting company and ask these questions:
Industry knowledge
It is important that the copywriting services provider in India is familiar with your industry – this is especially important if the company in question claims to specialize in your industry. Alternatively, the service provider should have good research skills. You may ask the agency to provide you a sample to gauge writing style, tone and ensure that the information will connect with your target audience. The copywriting service provider should be able to offer an educated opinion regarding your target audience. In order for copy to do the job, the copywriter must understand who your target audience is and why your product or service should be important to them.
Sales pitch
The purpose of a powerful copy is to engage, connect and motivate the target audience to perform a call-to-action. Before hiring the services of a copywriting agency in India, you could ask them to identify the top three benefits you wish to offer to your prospects. This question will help you weed out those service providers who have not understood the benefits to convey.
Brand voice
Your brand has a voice that reflects your business. You know how your business sounds and how it should sound to your prospects in future. Be sure that the copywriting services provider in India is able to recognize your brand voice and is able to project it through all your communications.
Verify customer reviews
While choosing the best copywriting company in India to hire, take time to study the agency’s existing customers and their feedback. The company in question may have listed client testimonials on their website but it pays to verify. A genuine copywriting services provider in India will not hesitate to refer you to two or three professional references.