Blogging is considered to be the most active part of a content marketing strategy. Having a blog is more rewarding when you know people are reading, enjoying, commenting and sharing your posts. If you are managing a blog as part of your business, you would want to share information and engage with your clients through your blog also. It is therefore very important to increase the number of your blog subscribers.
There are some simple tricks that you can implement to increase viewership and boost your subscriber numbers. Here are 6 tips that may be of help.
1. Decrease your bounce rate
In internet marketing, bounce rate is defined the percentage of visits that go only one page before exiting a site. To decrease the bounce rate, you should ensure that your web content is interesting and engaging enough to attract and hold reader attention so that they click through to view more of your content. The design and navigation can also make a lot of difference. Keep the navigation consistent on all pages so that visitors know where to look to perform a call to action. Also, publish excerpts from your blog posts on your home page.
2. Clearly display the subscription buttons
Make sure you don’t complicate user action by unnecessary logins. Display a call-to-action (CTA) to subscribe to your blog, add RSS subscription button, and a simple one-field action module near the top of your blog, above the fold. Highlight these buttons so that they stand out clearly.
3. Demonstrate the value of subscribing
Having a dedicated sign up page on your website for subscribing to your blog can help to increase subscribers. On the sign up page, you can provide information such as the amount of subscribers you have, testimonials of current subscribers, examples of past blog posts topics etc. This will give your potential subscribers an insight into your blog and the value they will receive by subscribing to it.
4. Optimize the page loading time
Loading time is a major factor leading to page abandonment – 1 second loading means 7% reduction in conversions. Slower page response results in increase in page abandonment – in fact, slow loading time could also lead to your site being penalized by search engines such as Google. The back end performance of a website directly impacts search engine ranking. As a site owner, you should explore ways to improve loading time by optimizing your application code, optimizing database queries, and ensuring you have fast and responsive web servers.
5. Add exclusive content
High quality, engaging and informative content will drive more traffic to your blog. Create content that is relevant, and informs and educates your target audience. While your blog can be long, the paragraphs shouldn’t be. Use lists, images and headings to break content and illustrate a point. Keep in mind that content writing for the online media is different from the print media. If your web content does not attract and hold users’ attention within the first few seconds, they will press the back button. If you are not confident about creating content on your own, you can hire copywriting services of a professional content writing company to provide you exclusive content for your blog.
You may also wish to read our blog on why to outsource your copywriting requirements to companies in India.
6. Leverage the power of the social media
Through social networks like Facebook, Twitter and LinkedIn, you can publish links to your blog posts. Social media is a great medium to spread the word as well as to prove your credibility and expertise within your industry. You can also give your readers the option to share the blog as well by placing sharing buttons on your posts. Also include blog subscription CTAs within some of your other content such as your newsletters, ebooks, webinars, or other downloads. This will enable you to capitalize on the people who are already interested in your content.