The days of submitting low quality content to article directories in order to create links and drive traffic are a thing of the past. The focus now is on producing high quality content that delivers value and benefits the audience. Content marketing originally revolved around written content, however, visual content such as videos, infographics, and …
Read more “Create user engaging content for your online marketing initiatives”
Successful content marketers are spending more time and money in creating and implementing a strategy to produce more content and then use social media platforms to promote it. A report from Content Marketing Institute and MarketingProfs, titled 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness highlights five trends that show what the most …
Read more “5 trends that effective content marketers are following”
When it comes to online marketing, web content is king. The content of your website, article, or blog can cement or mar your reputation. While the desire to hit the submit button immediately after creating the content is very strong, particularly when you are trying to meet a tight deadline, it is advisable to read …