Website Copywriting

A web copywriter can add value to your website by producing content that is relevant enough to ensure conversions and has the right context for search engine rankings.

Web copywriting versus traditional copywriting

Writing for the web is different from the advertising and print media. Research has shown that the majority of readers who reach a website landing page will leave within 8 seconds if they cannot find what they are looking for. The tone of the copy, too, is different. Online content is much softer, subtler and more informal than traditional copywriting. Then there is the issue of Search Engine Optimization (SEO). Optimised content is one of the key factors in improving your page rank. Web copywriting also requires skills for keyword/phrase inclusion and getting the right keyword density.

What sets us apart as web copywriters

Our web copywriters provide a consistent honest, more relaxed natural tone to reach out to your readers. We specialize in creating succinct, high impact copy that attracts user response, whether it is to make a purchase, sign up for a newsletter, make a donation, or provide some information. We also have the technical skill required for optimizing content to assist search engine indexing.

Highlights of our web copywriting:

  • Attention grabbing headlines
  • A crisp introductory summary
  • Bullet points that summarise the key points
  • Sub headers that draw attention to key sections
  • Key phrases weaved in seamlessly into the text
  • Embedded links to more relevant content
  • A call to action that tells the user exactly what to do next

How we can make a difference

No matter what the subject, ultimately the aim of each web page is to make a sales function or achieve an end. Getting high rankings in search engines is wasted unless your web pages can convert your site visitors into paying customers. We apply wide-ranging web content and copywriting skills to present information in a way that supports our client’s marketing campaign.

We provide strong and organized copy that attracts both readers and inbound links. Over the years, we have honed our skills and expertise by working with clients from different industries, markets and domains. We realize how a good copy can make all the difference to your website’s success. At Ocean Blue Communications, we can make that difference.

Contact us today for a no obligation quote or know more about our web content and copywriting services.

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