The term inbound marketing was first coined in 2009 to describe a popular format for growing businesses online. However, there are still some areas of confusion for inbound beginners that may create doubt. Here are 5 common inbound myths perpetuated about inbound marketing and the realities behind them.
Myth 1: Inbound marketing is cheap
Inbound marketing depends entirely on content creation and so many people feel that it can be done more cheaply than purchasing airtime and creating materials required for traditional, outbound marketing. Some savvy business owners feel that they can create content themselves and thereby bring down the cost further.
The reality is that inbound marketing can be just as expensive as outbound marketing. High quality content will be picked by the search engines and drive prospects to your website. Inbound marketing involves both content writing and marketing and SEO. Apart from these, it also involves analytics, social media, a great website, and effective lead nurturing. Content creation is labour based and if you are doing your inbound marketing, you might be able to save labour costs, but you will also lose out on the opportunity of working with someone who has the expertise in creating web content and associated online marketing collaterals. Also, any activity that takes up resources, be it money or time and does not deliver results, is expensive.
Myth 2: Inbound marketing is just another marketing tactic
Inbound marketing is not another marketing tactic – it is in fact, a strategy. The results can be analysed and measured and these factors make it so effective. Unlike an SEO strategy, where content writers can fit in keywords or try a lot of other unconnected things, inbound marketing requires the right ingredients to be mixed in right proportions to achieve the best results.
Myth 3: Hiring an inbound agency is expensive
Compare the cost of hiring one marketing employee who needs months of trainings and a benefits package with hiring a team of marketing professionals who are experts at what they are doing and can create a plan that works best for your business – you will find hiring an inbound agency more cost-effective.
Myth 4: Inbound marketing only works for some businesses
The reality is that inbound marketing works across all markets, industries and domains, whether B2B or B2C and anything else in between. Whether you company markets locally or internationally, inbound marketing works. If your company’s focus is on customer satisfaction, inbound marketing is bound to work for you.
Myth 5: Blogging is only useful for blogging purposes
While there is no doubt that blogging is useful for SEO purposes and getting more pages indexed in Google, studies have shown that companies that blog get 55% more traffic and 70% more leads than those who don’t. Research has shown that 57% of companies have acquired a customer through their blog because 65% of daily internet users read blogs; 46% of daily internet users read more than one blog per day; and 36% of daily internet users read 5-10 blogs per day.
It goes without saying content plays a key role in inbound marketing. If you would rather concentrate on growing your business, you can hire the services of content writing companies in India to provide you quality content at affordable rates.