It is not a very wise idea to produce website content only to satisfy SEO demands as this is a cheap technique to attract search engines. In fact it should be avoidable at all costs given Google’s recent Farmer Update.
While writing website content, the web content writer should write for the website users and not just for SEO. Quality plays a significant role in content. Do not write website content for the sake of it; try to give a reliable description of whatever you are writing.
Go for a content that is interesting, relevant and provides useful information. Avoid writing only for content’s sake. The web content should have a purpose otherwise why write it?
Google is now punishing content farms and so think twice about what you’re doing and why.
Write web content from the user’s perspective
Put yourself in the user’s shoes and think want to read when you visit a website? And are you doing that?
For example, if you are selling car insurance, then you can have web content on how to cut the cost of car insurance. The information you provide will be useful to your readers. Don’t send out an email with content they can read in a thousand other websites. Give them quality web content that says something they can’t get elsewhere.
Don’t just generate web content for SEO. Don’t write an article and stuff it full of keywords because you have keyword targets to hit.
Produce website content that is relevant to the keyword
A keyword should be the focus of the web content you are writing. Emphasize on the information based on the given keyword and do not add unnecessary details which has no connection with the keyword.
Google is blacklisting cheap and unreliable content, so before publishing content in a website, try to accumulate such relevant details which in true sense can form content.
Seek professional web content writing help
It is very important to get the right people to help you produce content as part of the content production process. If you have other commitments, you can hire professional SEO copywriters who can write for the users and also keep the search engines happy.