Small businesses hiking online advertising spend driven by content

The latest report from Webvisible indicates that the advertising spend of small and mid sized businesses is on the rise, up 160 percent from last year, driven by greater conversions achieved through content. The findings from the report clearly indicate that small businesses can use content as an effective tool to take their business to …

Basics of blog writing

Blog in its basic form can be compared to an online journal in which a writers express their personal thoughts, comments and observations. While some blogs are general in nature, there are others that are focused on a particular theme. For example, most businesses today have blogs to engage with their customers about their products …

How an SEO Copywriter can make all the difference to your website

An SEO copywriter can add value to your website by producing content that is relevant enough to ensure conversions and has the right context for search engine rankings. The success of a website depends on a number of factors working together harmoniously. First, the design should be pleasing enough to attract attention. The site architecture …