Marketing copywriting tips: 10 steps to writing a sales-oriented copy

Whether you a business owner or simply trying to break into the copywriting industry, it is important to be well-versed with the fundamentals of writing sales-oriented copy and put you on a path to success. Copywriting is one of the major tools in a business’ marketing tool box. The copy of your marketing material can …

6 important SEO considerations for marketing copywriting

In the world of online marketing, your content is your sales person and your calling card. Your web content is what gets you found online, builds trust with your readers, educates and informs them, leads to conversions and sustains ongoing, mutually-beneficial relationships with loyal customers. But for content to be really useful, online marketers must …