Copywriting tips: How to write good copy for your website

Website copywriting plays an important role in educating your visitors, informing about your products and services, presenting your values and above all directing people to take action. Ocean Blue Communications, a copywriting company in Delhi, offers some tips to help you create high quality copy for your website. Understand the purpose of website content Website …

What Google’s Hummingbird Algorithm Means for Content Marketing

Google recently rolled out its Hummingbird search algorithm for all search results. The new algorithm reportedly impacts 90 percent of all search queries – especially for long tail queries or semantic search. With Hummingbird, Google is striving to achieve for greater speed and accuracy by understanding the searcher’s intent especially as more searches are leaning …