Web content has two audiences: search engine spiders and human readers. A successful content writer is one who can keep both satisfied. The search engines spiders have to be fed with the right keywords to rank your web page while the human audience has to find the content useful and engaging enough to provoke a response. You don’t have to sacrifice the quality of your work in order to create content that is search engine optimized and will help improve your ranking with the major search engines.
Ocean Blue Communications, a content writing company in Delhi, suggests the following tips to keep both your audience satisfied.
- Content matters
No matter what your subject matter is, it has the potential to reach a wide audience and help your company reap rich benefits that go well beyond SEO. Your website content, articles and blogs are a great way to provide relevant, interesting information about your industry and win the trust of your prospects. It is therefore important to create a copy that is well-written and focuses on interesting topics in your industry. A good copy will help you go beyond increasing your page rank by being linked to and shared by outsiders.
- Stick to the topic
Business writing is different from writing for a personal blog. While there is no harm in keeping the tone conversational and informal, the information you provide should resonate with your audience and answer the questions they may have in mind. As a good content writer, stay focused on the business-oriented topic you are writing about and avoid drifting into unrelated tangents.
- Create compelling headings
The titles of your web pages, blogs and articles can put off or attract your reader’s attention. Think like a newspaper headline writer and develop a headline which makes someone want to read more. Where possible, weave in the keywords in the headings but be sure that the heading does not send out a wrong message.
- Keyword length and density
Ideally the content written for web copy and directory submissions should for 300 to 1000 words in length while the blog postings can be shorter. The length of your article will determine the keyword density. As a thumb rule there should be one keyword for every 50 to 100 words of content.
- Keywords in the bio
Add keywords to the biographical information you provide for a magazine story or an article for a directory submission. A bio is a great chance for you to enhance your credentials and also optimize your content.
As a closing note, as mentioned above, web content writing requires a specialized skill set. For your content requirements, you can hire professional writers offering content writing services to craft quality content for your business requirements.