This is a blog post where I try to persuade you to hire copywriting services in India. In today’s digital world, content is king. Whether you require a press release, newsletter, sales letter, brochure, web content, articles or blogs, you need words that convey the right message to your audience and motivate them to perform a call to action.
Adding content to your website or blog is a consistent and time-consuming activity. You need to add fresh content to your website or blog to achieve high rankings on search engines, drive traffic, engage with your audience and improve your ROI. As a business owner, you would want to focus on your core business functions. Hiring an inhouse copywriter can be costly. Outsourcing copywriting services to companies in India can be a good option as you would be able to gain access to the same level of quality but at about one third the cost.
So what do you get for your money when you hire copywriting services in India?
1. A sense of perspective
It is very difficult to retain a sense of perspective from an inside a business. You can get caught up in the internal politics that weave their way into the work routine or your mind many be focussed on some fantastic ideas to grow your business. With so many activities demanding your attention, it is easy to lose a sense of perspective. Then again, if you hire inhouse copywriters, over a period they will reach a plateau in their thinking.
On the other hand, copywriting companies or freelance copywriters work with diverse clients in a diverse range of industries. They, therefore, bring a diverse range of ideas and experience to the table.
There is more pressure on freelance copywriters to deliver – if they don’t, they will lose their clients. To remain relevant, they have to constantly upgrade their skills and study market conditions to remain ahead of competition. So when you outsource your copywriting requirements, you actually work with professionals who have honed their skills in delivering in a competitive market place.
2. Content delivered on time
If your lovely new website is being delayed because your teams don’t have the spare time or the expertise to create content for the web pages – outsource your requirements! If your grand marketing plan falls at the copy hurdle – outsource! If your white papers, blogs and reports remain an idea – outsource to a copywriting company in India to turn them into reality! By handing these tasks to professional copywriters you will not only get the task done, but get it done on time.
3. An advocate for quality
Many businesses struggle to produce web content because different departments within an organization have different ideas of what is right and what is good. By outsourcing copywriting services, you instantly eliminate inter-departmental arguments. The external agent can decide what is right and what works. Everyone can agree a template, a style and a tone for content. The content or copywriters can then produce the content according to the agreed guidelines. Your copywriter wants to achieve results and not score points with the boss or belittle any employee. They just want to help your company communicate in the best possible way.
4. Saving on time
Writing great content is time-consuming. And unless it’s your job, you’ve probably got lots of other things you need to be doing. Hire a copywriter so you can focus on core functions of your business.
5. Achieve efficiencies of cost
When you outsource your requirements to copywriting companies in India, you can gain access to a talent pool of highly skilled professionals at nearly one third the cost you would have to pay in your country.