3 benefits of hiring copywriting companies in India

Content is the king of any online marketing strategy. Content is the salesperson that communicates your message and plays an integral role in ensuring visitors convert to buyers. Online content has two functions: build a loyal audience and satisfy search engine spiders to rank high on organic search. You also need to be consistent with …

Create user engaging content for your online marketing initiatives

The days of submitting low quality content to article directories in order to create links and drive traffic are a thing of the past. The focus now is on producing high quality content that delivers value and benefits the audience. Content marketing originally revolved around written content, however, visual content such as videos, infographics, and …

Web content writing tips: 5 ways to write links that work

You can use internal and external links in your web content. According to SEO best practices, internal links should open in the same window while external links should open in another window. Here are some tips for creating links that work. 1.       Avoid ‘click here’ The ‘click here’ does not add any value to your …

5 trends that effective content marketers are following

Successful content marketers are spending more time and money in creating and implementing a strategy to produce more content and then use social media platforms to promote it. A report from Content Marketing Institute and MarketingProfs, titled 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness highlights five trends that show what the most …