A business blog can help you establish yourself as a thought leader in your industry, drive traffic to your website and convert traffic into customers. Ocean Blue Communications, a copywriting company in India, recommends the following 5 reasons why you should start blogging immediately.
- Attract prospects
Blogging enables you to reach billions of people using the Internet. Through your blog, you can attract an audience and provide them something of value before you ask them to return and make a purchase. While writing a blog post, think from your readers’ perspective. Would you rather click on a post titled, ‘How to write a blog’ or a page that is titled ‘Buy my consulting services?’ By creating a post that adds value, you can attract an audience and eventually convert them to customers
- Establish authority
By having a blog and writing about important topics that are relevant to your audience, you can establish yourself as an expert in your industry. An informative, engaging business blog enhances your professional image. In fact, business blogs are now the new business cards.
- Build engagement
Blogging can drive traffic, convert traffic into leads and turn leads into customers. Blogging can also warm up your cold calls, for instance, you may call up people for marketing and some of them have read your blog, they will be more receptive to your call.
- Create opportunities
If your blog says something valuable or interesting, you will be identified as an expert in your industry. This may open up further opportunities, for instance, you may be asked to speak at conferences or contribute as a guest blogger in some other blog. This will expose you to a new audience and consequently to new opportunities.
- Tell your story
Blogging allows you to tell your own story the way you want to tell it without being dependent on a media company. When you write on a topic of your own interest, you can portray a story the way you want to, and decide what information to include or exclude.
To learn more about blogging, check out ‘Basics of blog writing.’