Content writing best practices: Pre-writing steps to follow

Great content writing is as much about preparation and planning as it is about writing. Ocean Blue Communications, a content writing company in Delhi advises the following steps to help you do the ground work. 1. Identify the goal of your content writing As a content writer, your goal is for your reader to respond …

Marketing copywriting tips: 10 steps to writing a sales-oriented copy

Whether you a business owner or simply trying to break into the copywriting industry, it is important to be well-versed with the fundamentals of writing sales-oriented copy and put you on a path to success. Copywriting is one of the major tools in a business’ marketing tool box. The copy of your marketing material can …

Web content writing tips: 5 ways to write links that work

You can use internal and external links in your web content. According to SEO best practices, internal links should open in the same window while external links should open in another window. Here are some tips for creating links that work. 1.       Avoid ‘click here’ The ‘click here’ does not add any value to your …

5 reasons to start blogging

A business blog can help you establish yourself as a thought leader in your industry, drive traffic to your website and convert traffic into customers. Ocean Blue Communications, a copywriting company in India, recommends the following 5 reasons why you should start blogging immediately. Attract prospects Blogging enables you to reach billions of people using the …

Copywriting tips: How to write good copy for your website

Website copywriting plays an important role in educating your visitors, informing about your products and services, presenting your values and above all directing people to take action. Ocean Blue Communications, a copywriting company in Delhi, offers some tips to help you create high quality copy for your website. Understand the purpose of website content Website …