For SEO and online marketing, content is king. In fact, content, in any form, be it articles, blogs, webinars, podcasts, e-newsletters or brochures, is the foundation for every successful online marketing strategy. Understanding content is king is one thing, building successful content marketing process is another. Here are some tips to help to build a …
Read more “4 tips to create content for your marketing agency”
Compelling content will captivate and hold your audience’s attention and perhaps even motivate them to retweet, like, bookmark or email to their friends. To establish yourself as an authoritative publication in your niche, you need to critically examine your content. To strengthen your ability to create content, you also need to improve your editing skills. …
Read more “Tips for copy-editing: Before you revise your content”
When it comes to online marketing, web content is king. The content of your website, article, or blog can cement or mar your reputation. While the desire to hit the submit button immediately after creating the content is very strong, particularly when you are trying to meet a tight deadline, it is advisable to read …
Google recently rolled out its Hummingbird search algorithm for all search results. The new algorithm reportedly impacts 90 percent of all search queries – especially for long tail queries or semantic search. With Hummingbird, Google is striving to achieve for greater speed and accuracy by understanding the searcher’s intent especially as more searches are leaning …
Read more “What Google’s Hummingbird Algorithm Means for Content Marketing”
The term inbound marketing was first coined in 2009 to describe a popular format for growing businesses online. However, there are still some areas of confusion for inbound beginners that may create doubt. Here are 5 common inbound myths perpetuated about inbound marketing and the realities behind them. Myth 1: Inbound marketing is cheap Inbound …
In the world of online marketing, your content is your sales person and your calling card. Your web content is what gets you found online, builds trust with your readers, educates and informs them, leads to conversions and sustains ongoing, mutually-beneficial relationships with loyal customers. But for content to be really useful, online marketers must …
Read more “6 important SEO considerations for marketing copywriting”
Website copywriting plays an important role in educating your visitors, informing about your products and services, presenting your values and above all directing people to take action. So what is a good copy? I don’t propose to be definitive but my intention is to open a discussion about what good website copywriting is about. Website …
Outsourcing is defined as a process of contracting out of a business function – usually one previously performed in-house – to an external provider. Taking this further, offshore outsourcing is contracting work to service providers to countries where professionals can provide the same quality of expertise and service but at a much lesser cost. India …
Read more “Why outsource content writing to companies in India?”
While product page designs have improved over the years, product page copywriting still seems to be a neglected area. It has generally been observed that people simply place the manufacturer’s product descriptions on the web pages. While this process is easier, a more personal touch and the right sales pitch in product description copywriting can …
Read more “Product page copywriting: How to write great sales copy for product descriptions”
By outsourcing your content writing needs, you can give the much-needed boost to your business. Outsourcing your content requirement lets you focus on what you do best – expand your business. It is the content of your website which serves as your sales person and introduces your products and services to the world. If it …
Read more “Advantages of outsourcing content writing services”