Content writing best practices: Pre-writing steps to follow

Great content writing is as much about preparation and planning as it is about writing. Ocean Blue Communications, a content writing company in Delhi advises the following steps to help you do the ground work.

1. Identify the goal of your content writing

As a content writer, your goal is for your reader to respond to the message of your content. The response can take a variety of forms. Examine the broad objectives of your content marketing strategy and then identify the specific goal of the piece you plan to write.

2. Think from your reader’s perspective

The goal of the content you create is to motivate the readers to perform a call-to-action. Think what they would like to know about the product or service and compile a list of benefits to include.

3. Identify the medium

Where will your reader find your content? Will it by via email, newsletter, website, blog or social media. Each medium differs from the other and so while writing content keep the channel to promote in mind. Also consider factors such as is the communication a one way street? Is it a first time greeting or a regular follow up? To a degree, you should focus on where, when and why factors to increase the relevance of your content.

4. Message of your content

Businesses are using content to build their brand and give a visual identify to their products and services. It’s vital to have a brand story. And it’s vital each content piece you write supports it.

5. Set the tone of your content

Message your voice and language that best resonates with your target audience. Also, match the tone to the product, for instance if it is lifestyle product, word-play will work. If it is a medical product, a more formal tone would be appropriate.

6. Know your competition

Research on the internet to get a good sense of what your competition is doing and in what space. Identify your market’s most influential individuals, publishers, companies and organizations. Familiarize yourself with their tactics and tone. This will help you identify how you’re going to
tell a unique story.

Content writing for the web requires a special skill set because a content writer has to satisfy both a human audience and the search engine spiders. You may write an excellent piece of content but if the search engines do not rank it when your readers are looking for what you are offering, the entire purpose of the exercise will be lost. A good content writer has to be aware of the SEO best practices and be able to incorporate them in the content they write. If you don’t have an inhouse content writer, you may wish to consider hiring professional content writing company in Delhi to do justice to your requirements.

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