Web content has two audiences: search engine spiders and human readers. A successful content writer is one who can keep both satisfied. The search engines spiders have to be fed with the right keywords to rank your web page while the human audience has to find the content useful and engaging enough to provoke a …
Read more “Top 5 content writing tips that every content writer should know”
Compelling content will captivate and hold your audience’s attention and perhaps even motivate them to retweet, like, bookmark or email to their friends. To establish yourself as an authoritative publication in your niche, you need to critically examine your content. To strengthen your ability to create content, you also need to improve your editing skills. …
Read more “Tips for copy-editing: Before you revise your content”
Google recently rolled out its Hummingbird search algorithm for all search results. The new algorithm reportedly impacts 90 percent of all search queries – especially for long tail queries or semantic search. With Hummingbird, Google is striving to achieve for greater speed and accuracy by understanding the searcher’s intent especially as more searches are leaning …
Read more “What Google’s Hummingbird Algorithm Means for Content Marketing”
The term inbound marketing was first coined in 2009 to describe a popular format for growing businesses online. However, there are still some areas of confusion for inbound beginners that may create doubt. Here are 5 common inbound myths perpetuated about inbound marketing and the realities behind them. Myth 1: Inbound marketing is cheap Inbound …
Blogs are a great way to increase your online presence and making your site more visible on search engines. They can also be a great way to generate leads. Listed below are 7 steps to increase your visibility and attract quality leads to your website. 1. Make your blog an extension of your website: A …
The visitors who come to your website are looking for some specific information that could help them. However, web copywriting remains a highly undervalued skill, with several companies preferring to invest large sums of money in the design and build of their websites. With that said, even people who write well for the print media …
Read more “How different is copywriting for a digital mindset?”