4 tips to create content for your marketing agency

For SEO and online marketing, content is king. In fact, content, in any form, be it articles, blogs, webinars, podcasts, e-newsletters or brochures, is the foundation for every successful online marketing strategy. Understanding content is king is one thing, building successful content marketing process is another. Here are some tips to help to build a …

SEO copywriting tips: Reduce the bounce rate of your website with quality content

One interesting aspect of web analytics is the bounce rate, which is defined as the percentage of web site visitors who arrive at an entry page on your web site, then leave without visiting any other pages. Most SEO specialists would agree that a higher bounce rate means lower engagement and vice versa. However, there …

Computer generated content versus content from content farms

 Adding fresh content to your website is one of the most recommended ways to achieve higher rankings on search engines. It is little wonder then content farming is a big business, even though the companies in the business of content farming are not much appreciated. One reason for this is the questionable quality of web …

Basics of blog writing

Blog in its basic form can be compared to an online journal in which a writers express their personal thoughts, comments and observations. While some blogs are general in nature, there are others that are focused on a particular theme. For example, most businesses today have blogs to engage with their customers about their products …