There is no mystery to producing good copy for the web. All you need is an understanding of your audience, a reasonable vocabulary to communicate, and an ability to write […]
For SEO and online marketing, content is king. In fact, content, in any form, be it articles, blogs, webinars, podcasts, e-newsletters or brochures, is the foundation for every successful online […]
One interesting aspect of web analytics is the bounce rate, which is defined as the percentage of web site visitors who arrive at an entry page on your web site, […]
Google is all set to roll out a new improvement to snippets to ensure that the web content pages that show up in search results are more relevant to what […]
Adding fresh content to your website is one of the most recommended ways to achieve higher rankings on search engines. It is little wonder then content farming is a big […]
If done right, your web copy will ensure traffic from relevant sources, which naturally means, higher conversion rates.
Blog in its basic form can be compared to an online journal in which a writers express their personal thoughts, comments and observations. While some blogs are general in nature, […]