SEO copywriting tips: Google’s new update on snippets

Google is all set to roll out a new improvement to snippets to ensure that the web content pages that show up in search results are more relevant to what the user is searching for.

For those not familiar with snippets, these are the few lines of text which show up on the search results. The purpose is to give the readers an idea on how relevant the page is to the information they are searching for.

With the new update, list snippets will differ by reflecting “the structure of the page, rather than just showing two lines of text.”

Accordingly, the spiders will crawl through the web pages and then show “a list of three relevant rows or items underneath the result in a bulleted format.”

Google is also considering the inclusion of an approximate count of the total items listed on the page.

For the SEO copywriters, the latest update would mean rethinking their strategy while embedding keywords and phrases in the article so that the web pages show up in search results.

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