You may be tempted to blog about your exciting holiday but if the subject doesn’t relate to your web site page, leave it out. Your web content readers have visited your website for a particular subject and if they don’t find the information they are looking for, they won’t really care. The right message needs a right audience so if your readers have reached your website in search of copywriting services in India, they will not read through a web page detailing your travelogue no matter how engaging it is.
Here are some tips to help you create a successful web copy.
1. Put conclusion at the beginning
Think of the inverted pyramid concept for writing press releases when you write. Get directly to the point and in the introductory para or points, put in the meat of your web content and then expand upon it in the rest of the piece.
2. Focus on only one idea per paragraph
Your web content needs to be concise and to-the-point. Remember in case of web content, people don’t read pages – they scan them. Short, well-thought of paras create more impact than long rambling ones.
3. Use active voice
Where ever possible, avoid passive voice. Your web content should tell and tempt people to perform a call-to-action.
4. Use lists
Instead of paras, try to use bulleted points or lists as they make the web content more scannable. Also, try to list items to 7-10 things as studies have shown that people can reliably remember 7-10 things at a time.
5. Write short sentences
Avoid fluff and flowery language – use only the words that you need to get the information across.
6. Craft catchy headlines
Studies have shown that if your readers don’t find the information they are looking for within the first few seconds, they will hit the back button. Your headline provides the perfect opportunity to grab and hold attention. Besides, it also informs them what the content on the web page is about.
7. Include sub-headings to your web copy
Like lists and short paras, sub-headings also make the text more scannable. The sub-headings stand out from the rest of the content and attract attention, more so if they are bold. Your readers can move to the section of your webpage that is most useful to them. Also, hyperlink pages on your website that add more value for the readers.
8. Proof read your web content
Typos, spelling errors, and long, convoluted sentences will send people from your web pages. Make sure to proof read everything you post on your website.
Web content is an important tool to share information about your products and services, engage with your audience, and generate traffic for sales. It can make or break your brand. It is the medium to deliver the right message to the right audience on the online platform. If you don’t have time to invest in writing or an in-house team of content writers, you may wish to consider hiring the services of web content writing companies in India who can craft quality content at competitive price to meet your requirements.