Blogs are a great way to increase your online presence and making your site more visible on search engines. They can also be a great way to generate leads. Listed below are 7 steps to increase your visibility and attract quality leads to your website. 1. Make your blog an extension of your website: A …
The visitors who come to your website are looking for some specific information that could help them. However, web copywriting remains a highly undervalued skill, with several companies preferring to invest large sums of money in the design and build of their websites. With that said, even people who write well for the print media …
Read more “How different is copywriting for a digital mindset?”
A freelance copywriter or an inhouse one? Since I am a freelance copywriter, it is obvious which side of the debate I am on. That said, I hope my arguments can stand on their own merits. A freelance content writer offers more flexibility If you cannot afford to hire commit to an inhouse one, then …
One interesting aspect of web analytics is the bounce rate, which is defined as the percentage of web site visitors who arrive at an entry page on your web site, then leave without visiting any other pages. Most SEO specialists would agree that a higher bounce rate means lower engagement and vice versa. However, there …
Read more “SEO copywriting tips: Reduce the bounce rate of your website with quality content”
Google is all set to roll out a new improvement to snippets to ensure that the web content pages that show up in search results are more relevant to what the user is searching for. For those not familiar with snippets, these are the few lines of text which show up on the search results. …
Read more “SEO copywriting tips: Google’s new update on snippets”
Adding fresh content to your website is one of the most recommended ways to achieve higher rankings on search engines. It is little wonder then content farming is a big business, even though the companies in the business of content farming are not much appreciated. One reason for this is the questionable quality of web …
Read more “Computer generated content versus content from content farms”
The purpose of web content is two fold: it has to appeal to the human audience and it also has to keep the search engines happy. The problem is that humans and search engines don’t really communicate in the same language and herein lies the paradox. Stuff the web content with too many keywords and …
Read more “5 ways to write good website copy that will be appreciated by humans”
If done right, your web copy will ensure traffic from relevant sources, which naturally means, higher conversion rates.
Becoming an established freelance SEO copywriter can seem to be an overwhelming task; however, choose your path wisely and you can become a successful freelance copywriter. Here are some tips for budding freelance copywriters to establish their own freelance copywriting services enterprise. To establish yourself as a freelance copywriter, you need to make your presence …
Online marketing has emerged as the fastest and most effective medium for businesses to inform and engage with their existing and potential customers. Blogging is integral to an online marketing strategy and is an effective medium to engage with clients to share and exchange views and reviews. While you can set up a blog in …