Product page copywriting: How to write great sales copy for product descriptions

While product page designs have improved over the years, product page copywriting still seems to be a neglected area. It has generally been observed that people simply place the manufacturer’s product descriptions on the web pages. While this process is easier, a more personal touch and the right sales pitch in product description copywriting can …

Computer generated content versus content from content farms

 Adding fresh content to your website is one of the most recommended ways to achieve higher rankings on search engines. It is little wonder then content farming is a big business, even though the companies in the business of content farming are not much appreciated. One reason for this is the questionable quality of web …

Small businesses hiking online advertising spend driven by content

The latest report from Webvisible indicates that the advertising spend of small and mid sized businesses is on the rise, up 160 percent from last year, driven by greater conversions achieved through content. The findings from the report clearly indicate that small businesses can use content as an effective tool to take their business to …