Advantages of hiring a freelance copywriter

Content is the king of any online marketing strategy. And as content marketing takes centre stage it becomes imperative for companies to provide useful, informative, and relevant content to their prospective clients, in order to communicate and engage with them. If you don’t have the necessary expertise or are challenged for time, you can hire …

5 trends that effective content marketers are following

Successful content marketers are spending more time and money in creating and implementing a strategy to produce more content and then use social media platforms to promote it. A report from Content Marketing Institute and MarketingProfs, titled 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness highlights five trends that show what the most …

5 Tips to Create Content that Drives Conversion

It requires substantial amount of time, money and patience to create premium web content that can convince readers, generate interest and lead to conversions. If you do not have an in-house copywriter or content writer, you can opt for copywriting services. If you wish to create your own content, these 5 tips could help. 1.       …