A good copywriter is one who is a good communicator or one who can weave words to create mental images, project the benefits of a product or service, and entice the reader to take action or endorse his/her point of view. Copywriters or online content writers are different from other writers in that the copy …
It is hugely important for content marketers to create effective, well-optimized content for their online marketing initiatives. If the content of your website or blog is not search engine optimized, Google and other search engines will rank it low on search engine results pages. Although you want your content to be discovered by search engines, …
Read more “How to write effective SEO content in six easy steps”
Effective content is important to generate leads and improve your search engine rankings. However, the days of cheap SEO are long gone – with its successive updates Google has been successful in ensuring that really deserving content finds place in its ranking index. So how do you create effective content? Ocean Blue Communications, a copywriting …
A freelance copywriter or an inhouse one? Since I am a freelance copywriter, it is obvious which side of the debate I am on. That said, I hope my arguments can stand on their own merits. A freelance content writer offers more flexibility If you cannot afford to hire commit to an inhouse one, then …