Clichéd though these may sound, these points contain some truth and are worth remembering while writing a copy for the web. Ocean Blue Communications, a copywriting company in India, shares the following clichés’ that work when writing a copy piece. 1. Compelling headline A good headline is half the job done, and more so in …
Content is the king of any online marketing strategy. Content is the salesperson that communicates your message and plays an integral role in ensuring visitors convert to buyers. Online content has two functions: build a loyal audience and satisfy search engine spiders to rank high on organic search. You also need to be consistent with …
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Content is the king of any online marketing strategy. And as content marketing takes centre stage it becomes imperative for companies to provide useful, informative, and relevant content to their prospective clients, in order to communicate and engage with them. If you don’t have the necessary expertise or are challenged for time, you can hire …
Great content writing is as much about preparation and planning as it is about writing. Ocean Blue Communications, a content writing company in Delhi advises the following steps to help you do the ground work. 1. Identify the goal of your content writing As a content writer, your goal is for your reader to respond …
Read more “Content writing best practices: Pre-writing steps to follow”
Whether you a business owner or simply trying to break into the copywriting industry, it is important to be well-versed with the fundamentals of writing sales-oriented copy and put you on a path to success. Copywriting is one of the major tools in a business’ marketing tool box. The copy of your marketing material can …
Read more “Marketing copywriting tips: 10 steps to writing a sales-oriented copy”
This is a blog post where I try to persuade you to hire copywriting services in India. In today’s digital world, content is king. Whether you require a press release, newsletter, sales letter, brochure, web content, articles or blogs, you need words that convey the right message to your audience and motivate them to perform …
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The days of submitting low quality content to article directories in order to create links and drive traffic are a thing of the past. The focus now is on producing high quality content that delivers value and benefits the audience. Content marketing originally revolved around written content, however, visual content such as videos, infographics, and …
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There is no mystery to producing good copy for the web. All you need is an understanding of your audience, a reasonable vocabulary to communicate, and an ability to write in a way to entice your readers to explore your site further. Of these, the last can sometimes be the most challenging, more so because …
Great content writing is as much about preparation and planning as it is about writing. Here are some tips from Ocean Blue Communications, a content writing company in Delhi, to help you do the ground work. 1. The goal of your writing As a content writer, your goal is for your reader to respond. The …
Read more “Content writing best practices: Before you start to write”
Creating magnetic content for your marketing initiatives needs substantial amount of time, money and resources. In case you don’t have any in-house copywriter to create content that translates into sales and meets your marketing goals, you can hire content writing companies in Delhi who provide high quality freelance content writers on contractual or project basis. …