The term inbound marketing was first coined in 2009 to describe a popular format for growing businesses online. However, there are still some areas of confusion for inbound beginners that may create doubt. Here are 5 common inbound myths perpetuated about inbound marketing and the realities behind them. Myth 1: Inbound marketing is cheap Inbound …
Outsourcing is defined as a process of contracting out of a business function – usually one previously performed in-house – to an external provider. Taking this further, offshore outsourcing is contracting work to service providers to countries where professionals can provide the same quality of expertise and service but at a much lesser cost. India …
Read more “Why outsource content writing to companies in India?”
By outsourcing your content writing needs, you can give the much-needed boost to your business. Outsourcing your content requirement lets you focus on what you do best – expand your business. It is the content of your website which serves as your sales person and introduces your products and services to the world. If it …
Read more “Advantages of outsourcing content writing services”
A freelance copywriter or an inhouse one? Since I am a freelance copywriter, it is obvious which side of the debate I am on. That said, I hope my arguments can stand on their own merits. A freelance content writer offers more flexibility If you cannot afford to hire commit to an inhouse one, then …
Google is all set to roll out a new improvement to snippets to ensure that the web content pages that show up in search results are more relevant to what the user is searching for. For those not familiar with snippets, these are the few lines of text which show up on the search results. …
Read more “SEO copywriting tips: Google’s new update on snippets”
Adding fresh content to your website is one of the most recommended ways to achieve higher rankings on search engines. It is little wonder then content farming is a big business, even though the companies in the business of content farming are not much appreciated. One reason for this is the questionable quality of web …
Read more “Computer generated content versus content from content farms”
A recent study has shown that high quality website content can engage consumers and build trust in brands more than social media sites. A professionally written website copy adds credibility to the messages given on the website.
The latest report from Webvisible indicates that the advertising spend of small and mid sized businesses is on the rise, up 160 percent from last year, driven by greater conversions achieved through content. The findings from the report clearly indicate that small businesses can use content as an effective tool to take their business to …
Read more “Small businesses hiking online advertising spend driven by content”
An SEO copywriter can add value to your website by producing content that is relevant enough to ensure conversions and has the right context for search engine rankings. The success of a website depends on a number of factors working together harmoniously. First, the design should be pleasing enough to attract attention. The site architecture …
Read more “How an SEO Copywriter can make all the difference to your website”