Tips for copy-editing: Before you revise your content

Compelling content will captivate and hold your audience’s attention and perhaps even motivate them to retweet, like, bookmark or email to their friends. To establish yourself as an authoritative publication in your niche, you need to critically examine your content.  To strengthen your ability to create content, you also need to improve your editing skills. …

Why outsource content writing to companies in India?

Outsourcing is defined as a process of contracting out of a business function – usually one previously performed in-house – to an external provider. Taking this further, offshore outsourcing is contracting work to service providers to countries where professionals can provide the same quality of expertise and service but at a much lesser cost. India …

Product page copywriting: How to write great sales copy for product descriptions

While product page designs have improved over the years, product page copywriting still seems to be a neglected area. It has generally been observed that people simply place the manufacturer’s product descriptions on the web pages. While this process is easier, a more personal touch and the right sales pitch in product description copywriting can …

Economic recovery pushes up demand for copywriting services

Businesses across the globe are turning to professional copywriters to help them with their marketing campaigns, with many copywriters in India reporting a high demand for their copywriting services, especially in India, USA and the UK. The fact that firms across the globe are renewing their marketing campaigns with professional copywriting help suggests they are …

How an SEO Copywriter can make all the difference to your website

An SEO copywriter can add value to your website by producing content that is relevant enough to ensure conversions and has the right context for search engine rankings. The success of a website depends on a number of factors working together harmoniously. First, the design should be pleasing enough to attract attention. The site architecture …