copywriting | Ocean Blue Communications

Product page copywriting: How to write great sales copy for product descriptions

by adminBlog 11th November 2011No Comments

While product page designs have improved over the years, product page copywriting still seems to be a neglected area. It has generally been observed that people simply place the manufacturer’s product descriptions on the web pages. While this process is easier, a more personal touch and the right sales pitch in product description copywriting can …

Advantages of outsourcing content writing services

by adminBlog 8th November 2011No Comments

By outsourcing your content writing needs, you can give the much-needed boost to your business. Outsourcing your content requirement lets you focus on what you do best – expand your business. It is the content of your website which serves as your sales person and introduces your products and services to the world. If it …

Inhouse copywriter or a freelance copywriter?

by adminBlog 22nd September 2011No Comments

A freelance copywriter or an inhouse one? Since I am a freelance copywriter, it is obvious which side of the debate I am on. That said, I hope my arguments can stand on their own merits. A freelance content writer offers more flexibility If you cannot afford to hire commit to an inhouse one, then …

SEO copywriting tips: Google’s new update on snippets

by adminBlog 16th September 2011No Comments

Google is all set to roll out a new improvement to snippets to ensure that the web content pages that show up in search results are more relevant to what the user is searching for. For those not familiar with snippets, these are the few lines of text which show up on the search results. …

Computer generated content versus content from content farms

by adminBlog 16th September 2011No Comments

Adding fresh content to your website is one of the most recommended ways to achieve higher rankings on search engines. It is little wonder then content farming is a big business, even though the companies in the business of content farming are not much appreciated. One reason for this is the questionable quality of web …

Good copywriting key to advertising

by adminBlog 4th January 2011No Comments

Online marketing is set to dominate this year and is likely to give rise to a huge demand for good copywriting services. As one industry expert puts it, “copywriting skills will become more important than ever in 2011 as quality of content starts to be the decider in many online advertising campaigns. Whether your company …

How to get the best value from your web copy

by adminBlog 14th September 2010No Comments

It goes without saying that producing relevant content is important not just for site optimization but also to improve user experience and drive conversion. This article looks at how you can make the most of two types of web content, that is, information pages and blogs. Information pages Your web copy should be carefully nurtured. …

Small businesses hiking online advertising spend driven by content

by adminBlog 14th September 2010No Comments

The latest report from Webvisible indicates that the advertising spend of small and mid sized businesses is on the rise, up 160 percent from last year, driven by greater conversions achieved through content. The findings from the report clearly indicate that small businesses can use content as an effective tool to take their business to …