Blogging is considered to be the most active part of a content marketing strategy. Having a blog is more rewarding when you know people are reading, enjoying, commenting and sharing your posts. If you are managing a blog as part of your business, you would want to share information and engage with your clients through …
A business blog can help you establish yourself as a thought leader in your industry, drive traffic to your website and convert traffic into customers. Ocean Blue Communications, a copywriting company in India, recommends the following 5 reasons why you should start blogging immediately. Attract prospects Blogging enables you to reach billions of people using the …
Your brand tells the promise, essence and story of your business. Your business brand is the way you position yourself in the mind of your prospects. Content creation which was recently ranked as the most effective SEO technique is now seen as the most powerful tool for developing the brand voice of a company. Here …
Choosing a copywriting service is about choosing a provider that delivers value but doesn’t break your piggybank. You want a service that engages your audience, strengthens your brand, and grows your business. Copywriting is as much a skill as it is an art form. More and more companies are now turning to India to find …
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To maintain a consistent following of readers, add fresh content to your website. A well written, search engine optimised content can help you rank high on organic search and drive traffic to your website. Your web content should appeal both the human audience and the search engine spiders. The subject matter of content, and …
Content is king in any online marketing initiative. And as the world goes online, the need for high quality content has grown manifold. In any online media, content plays the role of a sales person that showcases your products, highlights its USPs and motivates prospects to make a sale. It is therefore important to ensure …
Outsourcing your content requirement allows you to do what you do best – focus on the core functions and grow your business. The content of your website serves as your sales person and introduces your products and services to the local and global audience. The web content should grab readers’ attention and motive them to …
It is important to choose the right keywords and phrases to optimize your website content and make it more visible to the searchers and search engines. SEO, or search engine optimization, is a time consuming process; however, it is integral to online marketing and is required to generate website traffic and quality leads. You need …
For SEO and online marketing, content is king. In fact, content, in any form, be it articles, blogs, webinars, podcasts, e-newsletters or brochures, is the foundation for every successful online marketing strategy. Understanding content is king is one thing, building successful content marketing process is another. Here are some tips to help to build a …
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