Content is the king of any online marketing strategy. Content is the salesperson that communicates your message and plays an integral role in ensuring visitors convert to buyers. Online content has two functions: build a loyal audience and satisfy search engine spiders to rank high on organic search. You also need to be consistent with …
Read more “3 benefits of hiring copywriting companies in India”
This is a blog post where I try to persuade you to hire copywriting services in India. In today’s digital world, content is king. Whether you require a press release, newsletter, sales letter, brochure, web content, articles or blogs, you need words that convey the right message to your audience and motivate them to perform …
Read more “5 benefits of hiring copywriting services in India”
The days of submitting low quality content to article directories in order to create links and drive traffic are a thing of the past. The focus now is on producing high quality content that delivers value and benefits the audience. Content marketing originally revolved around written content, however, visual content such as videos, infographics, and …
Read more “Create user engaging content for your online marketing initiatives”
You can use internal and external links in your web content. According to SEO best practices, internal links should open in the same window while external links should open in another window. Here are some tips for creating links that work. 1. Avoid ‘click here’ The ‘click here’ does not add any value to your …
Read more “Web content writing tips: 5 ways to write links that work”
You may be tempted to blog about your exciting holiday but if the subject doesn’t relate to your web site page, leave it out. Your web content readers have visited your website for a particular subject and if they don’t find the information they are looking for, they won’t really care. The right message needs …
Successful content marketers are spending more time and money in creating and implementing a strategy to produce more content and then use social media platforms to promote it. A report from Content Marketing Institute and MarketingProfs, titled 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness highlights five trends that show what the most …
Read more “5 trends that effective content marketers are following”
Blogging is considered to be the most active part of a content marketing strategy. Having a blog is more rewarding when you know people are reading, enjoying, commenting and sharing your posts. If you are managing a blog as part of your business, you would want to share information and engage with your clients through …
Your brand tells the promise, essence and story of your business. Your business brand is the way you position yourself in the mind of your prospects. Content creation which was recently ranked as the most effective SEO technique is now seen as the most powerful tool for developing the brand voice of a company. Here …
Choosing a copywriting service is about choosing a provider that delivers value but doesn’t break your piggybank. You want a service that engages your audience, strengthens your brand, and grows your business. Copywriting is as much a skill as it is an art form. More and more companies are now turning to India to find …
Read more “Copywriting services in India: How to choose the best”
To maintain a consistent following of readers, add fresh content to your website. A well written, search engine optimised content can help you rank high on organic search and drive traffic to your website. Your web content should appeal both the human audience and the search engine spiders. The subject matter of content, and …