Web content writing tips: 5 ways to write links that work

You can use internal and external links in your web content. According to SEO best practices, internal links should open in the same window while external links should open in another window. Here are some tips for creating links that work. 1.       Avoid ‘click here’ The ‘click here’ does not add any value to your …

5 trends that effective content marketers are following

Successful content marketers are spending more time and money in creating and implementing a strategy to produce more content and then use social media platforms to promote it. A report from Content Marketing Institute and MarketingProfs, titled 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness highlights five trends that show what the most …

How to write effective SEO content in six easy steps

It is hugely important for content marketers to create effective, well-optimized content for their online marketing initiatives. If the content of your website or blog is not search engine optimized, Google and other search engines will rank it low on search engine results pages. Although you want your content to be discovered by search engines, …

5 reasons to start blogging

A business blog can help you establish yourself as a thought leader in your industry, drive traffic to your website and convert traffic into customers. Ocean Blue Communications, a copywriting company in India, recommends the following 5 reasons why you should start blogging immediately. Attract prospects Blogging enables you to reach billions of people using the …

Copywriting tips: How to write good copy for your website

Website copywriting plays an important role in educating your visitors, informing about your products and services, presenting your values and above all directing people to take action. Ocean Blue Communications, a copywriting company in Delhi, offers some tips to help you create high quality copy for your website. Understand the purpose of website content Website …

Top 5 content writing tips that every content writer should know

Web content has two audiences: search engine spiders and human readers. A successful content writer is one who can keep both satisfied. The search engines spiders have to be fed with the right keywords to rank your web page while the human audience has to find the content useful and engaging enough to provoke a …